The Brownbill Effect

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Definitions: SD / CX / UX / UI

If anyone is wondering, like I have been, what the difference is between Service Design, UX Design and UI Design, here is a breakdown I understand.

The key difference is the level of the distance from the real world execution people actually encounter.

I've also started seeing CX Designers as well (Customer Experience) so it really depends on the day of the week and the person saying it.

Here goes…

Service Design (SD)
• Is about defining the why and the what of a service to be experienced.
• It’s about finding the problem and then working out what’s the high level solution.
• Focusses on all people involved mostly the business (viability), but also technology (feasibility) and customers (desirability).
Tools: Service Blueprints, Business models, Customer Journey Maps, Personas, Empathy maps, Ideation, Testing, Prototypes

User Experience (UX)
• Is about how best to deliver the experience.
• It is more focussed on the actual execution to a clear problem.
Tools: Customer Journey Maps, Personas, Empathy maps, Testing, Prototypes, Wireframes

User Interface (UI)
• Is about the visual design and interactions that happen on the screen.
• Its the colours, fonts, brand etc
• Often can be a called aVisual Designer or Digital Designer.
Tools: Wireframes prototypes, Usability testing, SketchApp, Photoshop,

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The Ultimate Guide to starting a business as a Makeup Artist

Posted by Mel Ryan on 01 Aug 2017

Tags hair & make up, hair & make up book, make up, hair, make up artist

Makeup Artists Inc. will guide you through the steps to building your successful business as a Makeup Artist.

“Just about every day I get asked about how to become a makeup artist.  And I was shocked and disappointed to learn that most students that go through makeup college don’t end up becoming makeup artists.  That’s crazy!  Makeup college is expensive.  Makeup Kits are expensive.  Not following your dreams is expensive!”

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Q&A with Julie Goodwin, fashion designer

Posted by Mel Ryan on 27 Jul 2017

Tags fashion designer, fashion photography, couture

Julie Goodwin Couture

Who or what influenced your relationship with fashion?

I think I just always realized the transformative power of clothes.

As a child I had a very immersive imagination. I could completely loose myself in a book I was reading, and in the same way I could be transformed by ‘dress ups’ – and I was always a maker. I made clothes for myself, my friends, even my Nanna!

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What are the odds that I would find The Brownbill Effect right when I needed it?

Posted by Trudy Robson on 30 Jun 2017

Throughout the last two years of my degree of Media and Communication, I became fascinated with social media and how it has irreversibly changed our world. Through both a personal and professional aspect, social and digital media has changed the social landscape forever … if you’re not on Facebook, then do you really exist?!

Through this I decided to take up an Honours year at Deakin in Communications. Around the time that I applied for this, I also sent through my resume to Sally Brownbill for an internship. Little did I know that my interest (and what I was hoping to write my thesis on), is a pretty big part of what goes on at The Brownbill Effect!

From the beginning of this internship I have been exposed to the inner workings of social media use in a small business, the work that goes into this practice and the learning processes and workshops along the way … not to mention all the amazing work that I get to see on a daily basis from all the TBE members!

It is such an amazing coincidence that my interest in social media use in small businesses has found me interning at The Brownbill Effect and learning from the experience!

The rest of this year sees me researching, interviewing and writing up a thesis, which will be wildly stressful, but with the help of the ladies (Bella included) at the cosy Brownbill Effect office, I think it can be done!


Makayla Rimington

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Q&A with Alison Stieven-Taylor

Posted by Trudy Robson on 05 Jun 2017

Alison Stieven-Taylor

Freelance journalist and lecturer at Monash University

I started out as a music journalist writing for mags such as Rolling Stone and living in Los Angeles when Australian music was the flavour of the day. My book Rock Chicks is a bestseller and is in its second edition. Writing that book was a labour of love. I feel incredibly fortunate to earn a living through writing. It’s always been part of my life, from the first little book I wrote and illustrated when I was six. Let’s say writing was my calling, not drawing! While I love words I am also passionate about photography. I’ve always carried a camera with me and so photography has been a constant companion. I look at photography as my art and I’ve held a few exhibitions, but largely I photograph for myself. From a journalistic perspective, for the past decade I’ve specialised in writing about photojournalism and social documentary photography for national and international media. For me it’s a natural evolution to combine two things that I feel are integral to my being – photography and writing. 

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How Sally helped us

Posted by Image Workshop on 18 May 2017

Tags creative consultation, career direction, folio presentation, folio, portfolio

Image Workshop

When we first moved to Melbourne from overseas we weren’t familiar with the local photography market. Doing a folio review with Sally was a great way to assess where we were at and have an expert, unbiased eye evaluate our work.

Sally provides excellent and useful feedback. She doesn’t sugar coat things, and will say where your strengths and weaknesses are, but does so with kindness and empathy. During the review Sally helps you uncover your best self - an exciting and liberating process.

The final image selection was much more cohesive and compelling than what we would have done if left to our own devices. It gave us confidence to go to client meetings with a well curated folio under our arm.

We have also joined The Brownbill Effect, Sally’s network of creative professionals. It’s been an awesome resource for connecting with others in the wider creative industry and to have a group of ‘go to’ people to collaborate with on projects when we need to bring in outside expertise like retouching or sourcing talent. The Brownbill Effect social nights are always well attended and we meet new, interesting people whose paths we wouldn’t otherwise have crossed without the ongoing effort that Sally puts in to connecting creatives.

Sharon Blance & Brence Coghill
Image Workshop photography

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Greg Elms, Finalist in the 2017 Pink Lady Food Photographer of the Year awards

Posted by Greg Elms on 04 May 2017

Tags ganache, food photography, photography awards, pink lady apples

Greg Elms was announced as a highly commended finalist in the 2017 Pink Lady Food Photographer of the Year Awards in London. Sponsored by pink lady apples, the award attracted thousands of entries from across the globe and is the largest food photography awards in the world. His chosen image, Chocolate Ganache, pictured below is from the cookbook, Chocolate, by Kirsten Tibballs, styled by Georgia Young, published by Murdoch Books. More of Greg’s work can be seen at or on his Instagram feed @gregelmsphoto

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Q&A with Ivan Neville

Posted by Trudy Robson on 27 Apr 2017

Tags job seekers, labour market, cv tips

Assistant Secretary,
Labour Market and Analysis Branch
Department of Employment

I have been with the federal Department of Employment for over 15 years and in my current role, I oversee the analysis of the contemporary Australian labour market and the identification of the current and future demand for skills. I also give presentations around the country on a broad range of labour market issues.

Prior to joining the Department of Employment, I worked in the ABS for many years in a number of economic and labour market areas.

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