20 years in the advertising and design industry has made me at ease and adept at media-neutral environments and what is known as ‘integrated’ work.
My experience originates from the world of ‘hardcore’ advertising where creative integrity is drawn from the big idea, honed from the ability to meet harrowing deadlines and where reputation is polished from the ability to work well with your team of project managers and clients.
Moving onto design, I learnt to add skill and expertise in the fields of brand creation, branding and digital mediums. More importantly, I expanded my understanding of the creative process and the importance of craft.
Creative Circle Awards (Singapore) 2003