Creative Consultant - I’m not an agent
I love photography. I love cameras. I love light. I love great composition. And I love creativity. I’m well aware that choosing to earn a living as a photographer or a creative is a tough gig. Being able to take a great shot or create a stunning design is one thing but marketing yourself, and operating as a successful business can be quite another.
This is where I can help. Just to be clear, I’m not an agent. I help photographers and creatives position themselves to stand out in a crowded and competitive market. I sit on advisory boards, I guest lecture and I judge photography and design all of which, and I think you’ll agree, gives me a high degree of expertise. Further to this I’m pragmatic and may well challenge your point of view but I’m always on your side. Importantly, the advice I provide is tried and tested.
Tailored Solutions - Creating the right plan for you
There is a range of specific creative consulting services I offer but, within those, we can tailor a plan of action that will put your strengths and your positioning at the forefront of your marketing strategy. Please have a chat with me and we can work out what is the best approach for you.
Career Development - How is your career tracking?
Start with a two-hour consultancy with me about your career development. Show me what you have done and we’ll talk about your strengths and weaknesses and where you want to go. I can also answer any questions you might have about where the industry is at and where it is going. My job is to help you get clarity and direction, to give you good advice on how to work on your business, how to best market your particular skills and how to approach prospective clients. Get in touch with me to talk about career development.
Portfolio Design — Editing and designing
If you are clear about your direction but perhaps not so clear on how to get yourself noticed we can talk about that. The two most important tools you have in your marketing kit are your folio and your website. I will work with you on your portfolio design to reflect your strengths and give you the best chance of cutting through the market and progressing your career development. I can also help you edit for exhibition. Don’t underestimate the value of a fresh set of eyes with years of experience. I’ll apply the same rigor and impartiality to reviewing your website, whether it be a critical assessment, a revamp, a re-edit or a completely new site.
I’m here to help
I understand the professional isolation that many photographers and creatives often experience. I’m deeply committed to inspiring you to go out and win the work. If you haven’t already done so, I encourage you to check out The Creative Directory. It is the incarnation of my ongoing professional network and the talent that I have hand-picked which I now offer to the industry. It has become the definitive directory and on-line resource for photographers and creatives in Australia. Being listed on the directory will be one of the most powerful and cost-effective marketing spends you will make.